Cash on Delivery (COD) services are primarily concentrated in Southeast Asia, parts of the Middle East, Latin America, and the Chinese regions of Hong Kong and Taiwan.
- Southeast Asia (Key Market)
Southeast Asia is currently the region with the highest demand for and adoption of cross-border e-commerce Cash on Delivery (COD) services. [1]
Key Countries: Markets supported by platforms like TikTok Shop include Malaysia, Thailand, the Philippines, and Vietnam; COD is also widely supported in Indonesia, Singapore, Cambodia, Myanmar, and Laos.
Characteristics: Due to a lack of credit cards among some consumers or low trust in online payment methods, COD is widely used across both major cities (such as Bangkok) and second- or third-tier cities. [1, 2, 3]
- Hong Kong, Taiwan, and Parts of Asia
Taiwan: Major convenience store chains (e.g., 7-Eleven, FamilyMart) offer pickup-and-payment services, and logistics providers like Black Cat Delivery offer mature COD options covering the main island and some outlying islands.
Hong Kong: Some local courier and logistics companies support COD.
South Asia/Others: E-commerce markets in countries such as Pakistan and Bangladesh also rely heavily on COD. [1, 2, 3]
- The Middle East
Key Countries: Gulf states such as the UAE, Bahrain, and Saudi Arabia.
Characteristics: Consumers in parts of the Middle East prefer to pay—either in cash or by card—only after receiving the physical goods; local logistics companies have highly mature COD operations. [1, 2]
- Latin America
Key Countries: Brazil, Mexico, etc.
Characteristics: In Brazil, alongside common bank card installment plans, COD-like services or local cash payment vouchers (such as Boleto Bancário) are also very popular.
If you need to place a cash-on-delivery order, you must confirm it in two places: first, place the order manually, and then place a separate order on the website and submit the confirmation. Only then is the order successfully placed.